Market Intelligence
& Yield Management

At VRP, we don’t believe that market research or a luxury vacation rental’s yield management strategy should be trusted to an off-the-shelf market “intelligence” aggregator that provides results based on flawed A.I., incomplete data on variable home values, or phantom occupancy.

That’s why we do all of our own market research, data collection, regression analyses, and active yield-management in-house.

We actively monitor and individually analyze every luxury vacation rental, as well as most luxury property sales within our designated market segments.

Our process then requires a careful analysis of the asset itself, its optimal position in the marketplace when compared to its direct competition and market leaders (market positioning), and its overall potential for growth in its dedicated market segment.

The information we collect provides us with proprietary market intelligence that gives us differentiated perspectives, as well as an intimate and unbiased knowledge of the local market’s booking activity, as well as global capital market and economic trends.

As a result, we can more precisely recognize and quickly adapt to both opportunities and constraints across all stages of the luxury real estate investment cycle.

And unlike other managers, our asset and yield management strategies are completely free from conflicts of interest, and are optimized to maximize operating profits and capital gains at the property level.

Our process for gathering and acting on market intelligence is foundational to our success, and we’re honoured that it was used as the basis for an award nominated econometrics dissertation study at the University of Warwick (an economics program ranked in the top 1% in the world).